Just tried Everlane.com for the first time today. Cool concept.
By cutting out the middleman (much like Baublebar.com), they are able to sell their wares for 8x less than what we’d typically buy them retail. It’s a new retail model that is taking the e-commerce world by storm, and I LIKE IT! With no physical stores, no middleman and no markups, Everlane sells their luxury basics exclusively through their own site. Of course, with the advent of social media, marketing is built in because people (like me) will tell their friends about it, until it eventually becomes as ubiquitous as Gilt Groupe sales at noon. So far the quality looks great. I just hope they keep true to their mantra of ‘nothing over $100’. Take a look (and ahem, let them know I sent you 😉