When photographer Mikey Pozarik approached me this summer to style a shoot featuring up-and-coming fashion designers in the New York scene, I immediately thought of FIT and Parsons – two of the top fashion programs in the country. I sifted through online portfolios of design students’ work for several weeks, but when I landed on Eduarda Salmi Pereira’s work, a first-year Parsons Design student (at the time), I knew I found “THE ONE”. Within hours after contacting her, she brought her entire collection to my studio, replete with individual items’ measurements (to make model fittings more efficient) and a huge smile on her face. After chatting with her for a bit, I discovered that she is from Brazil (a personal favorite country of mine) and was freelancing at Marc Jacobs as well – JACKPOT! Her pieces are stunning for such a young designer, with careful thought put into each metal grommet and placement of faux leather. Keep your eyes peeled for her – although she has over 2 years of school left, she is bound to be a star down the road.
LOCATION: I discovered the location several years ago while on a walk with a dear friend of mine through Prospect Park. It was the first time I had been there, and when we stumbled through this mossy glen, I felt like I had been set back 200 years and transported to the meadows of England. It is a true time warp, absolutely peaceful and stunning in its natural beauty amidst the urban chaos just 40 feet away. Although it has been wrought with stories of murders and other crimes, it still carries a sense of innocence and serenity that is so difficult to find in New York. I particularly liked how the clothing – so modern and severe – contrasted with the natural and essential beauty of the surrounding trees. The concept of “elevation” conjures spiritual enlightenment, emotional growth and detachment from the ego and self. What better way to simulate that in the world of fashion than by juxtaposing the structural pieces with the organic element of the surrounding landscape.
Stylist: Denise Hatzis
Photographer: Mikey Pozarik
Designer: Eduarda Salmi Perreira
Hair Stylist: Rachelle Hawkins
Makeup Artist: Brenda Momperousse
Jewelry: Bing Bang